Dr. Alexandra Hüttel

Postdoctoral Researcher

Alexandra is working as a postdoc at PIK on the project "Promoting Sustainability Awareness through Participatory, Interactive Climate Experiments", which is funded by the German Federal Environmental Foundation (DBU).  She holds a PhD in economics and social sciences. Alexandra's research interests focus on the potential and design of interventions and communicative strategies to promote climate action and sustainable consumption. Within the DBU project, Alexandra is responsible for the socio-scientific monitoring and evaluation of an educational simulation game on climate change.


Potsdam Institute for Climate Impact Research (PIK)
T +49 (0)331 288 2469
P.O. Box 60 12 03
14412 Potsdam


Alexandra joined PIK in October 2021. Previously, she worked at the University of Potsdam on two transdisciplinary collaborative projects funded by the Federal Ministry of Education and Research (BMBF) (Social-Ecological Research funding program, 2015 to 2021). As part of her position at a business administration professorship with a focus on marketing, she also repeatedly took on teaching responsibilities. Alexandra received her PhD in 2018 with her dissertation on "The role of human values in sustainable consumption" (summa cum laude). She holds a master's degree in business administration.

Alexandra's research has focused on the social-psychological and cultural determinants as well as consumer decision-making processes related to sustainable and climate-friendly consumption styles. Alexandra has developed and experimentally evaluated educational and communicative sustainability interventions, but has also studied, for example, the impact of the COVID-19 pandemic on consumers and the occurrence of rebound effects in the context of sustainable consumption. Currently, Alexandra is particularly interested in gamification approaches and the design of serious games on climate change.

In her studies, Alexandra mainly relies on quantitative methods (e.g., structural equation modeling, regression, cluster analysis), but she also likes to use qualitative methods for exploration purposes.

"Promoting sustainability awareness through participatory, interactive climate experiments", funded by the German Federal Environmental Foundation (DBU)