Lifestyle Dynamics

Lifestyle Dynamics and Sustainable Consumption Patterns
January 2004 until December 2008
Fritz Reusswig
PIK number / OEH

The project will assess the energy related behaviour of private households in Berlin and Potsdam and identify the influencing factors in using a lifestyle approach, developed in marketing and sociology. It is part of a co-operation with Berlin Technical University. The overall project goal is to advise public utility organisations in the energy sector with empirically based scenarios on future energy demand in the private household sector given the further boundaries of climate protection policies. The project will provide a lifestyle segmentation focused on energy use, gather related empirical data, perform a cluster analysis, feed results into the energy market scenarios, and provide assessments of future climate policy frameworks and energy paths.