Climate media

Due to the deficiencies of present climate media, precise knowledge on climate change issues and its internal and external interrelations are only available for expert communities. Another focus of this group is therefore dedicated to identify appropriate, target audience and context adapted representations/reductions of the matters complexity.

The "Complexity on demand" approach, for example, extracts and structures expert knowledge into a network with different levels of detail. It combines the possibility of intelligent and well-organized knowledge access of the demand driven medium Internet with the visual and emotional power of film. In education products this leads to user-centric curricula and, combined with continuous achievement control, to an efficient but entertaining learning process.

Together with the Film and Television University "Konrad Wolf", we established the Climate Media Factory, a laboratory that creates and evaluates innovative media formats based on the findings of this applied research.

check out the Climate Media Factory »

© PIK 2014